First Utility launches in Germany – branded as Shell
Energy supplier will sell gas and electricity in Germany using global oil giant’s branding under new joint venture
First Utility and Royal Dutch Shell are to launch a new venture in Germany selling households gas and electricity under Shell’s branding.
The deal marks First Utility’s first foray abroad after establishing itself as Britain’s biggest ‘challenger’ supplier to the Big Six.
It is also thought to be the first time Shell, the global oil and gas giant, has struck a major household energy supplier partnership to sell electricity and gas in its name in Europe.
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