THIS WEEK'S MAIN DISH |
Cheerios Just Did Something Annoying
Last year, General Mills debuted a souped-up version of an old standard: Cheerios Protein. "I think the protein trend is real. I think it started with [the Atkins diet] back in the day, leveled off and now is gaining steam again," a General Mills exec told the Wall Street Journal at the time.
[READ MORE] But now the Center for Science in the Public Interest has taken a close look at the product's label—and turned up some unsettling information. CSPI claims that Cheerios Protein offers just marginally more protein per equivalent serving than the old product—plus a startling 17 times more sugar. |
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